How BouncingDiary’s Content Strategy Works

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At BouncingDiary, we help you improve your SEO performance with a strategic, content-driven approach. Here's how our process works to ensure you dominate your industry and outperform your competitors:

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Step 1: Site Audit

We begin by conducting a comprehensive audit of your website. This includes analyzing:

• Your current content strategy

• Existing keywords and key phrases

• On-page SEO factors (meta tags, headings, content quality)

• User experience and site performance

This audit allows us to identify areas for improvement and sets the foundation for building a stronger SEO strategy.

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Step 2: Competitor Analysis

We then dive into your top competitors’ websites, identifying those who are ranking well for your target keywords.

• We download and analyze their content to identify the most successful pages and blog posts.

• We extract high-ranking keywords and key phrases that are driving traffic to their websites.

• We also evaluate the types of content they use and how they structure their pages for better engagement and rankings.

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Step 3: Keyword & Key Phrase Strategy

Using the insights from your competitors, we identify high-ranking keywords and key phrases that are relevant to your business.

• We create a custom keyword strategy tailored to your website's niche.

• These keywords are integrated into new content that is engaging, optimized, and aligns with current search trends.

• We develop content around both short-tail and long-tail keywords to target a broader audience.

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Step 4: Content Creation & Optimization

We write high-quality, SEO-optimized content based on the keyword strategy:

• Blog posts, articles, and landing pages that naturally incorporate the targeted keywords.

• Engaging headlines, meta descriptions, and internal linking to boost your site’s authority and improve user experience.

• We ensure that the content not only ranks well but also provides value to your audience, encouraging longer engagement and conversions.

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Step 5: Ongoing Content Management & Optimization

Content marketing is an ongoing effort. We continue to monitor and update your content strategy based on performance and evolving search trends.

• Regular content updates to keep your website fresh and relevant to search engines.

• Keyword tracking and analysis to adjust your content as needed, ensuring you stay ahead of the competition.

• Content expansion with additional blog posts, articles, and resource pages to target new keywords and key phrases.

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Take Control of Your Content Strategy!

At BouncingDiary, we use data-backed strategies to create content that ranks. By analysing your competitors and targeting the most effective keywords and key phrases, we help you outperform the competition. Ready to level up your content? Contact us today to get started!